From ATTRACT MARKETING : the Secret
Attraction marketing is a simple theory that is so effective for home based entrepreneurs. The concept behind it is quite simple. That is, before jumping to promote the business opportunity or the network marketing company or the program for that matter, one should try and promote and brand you, Inc.
These days, attracting people who relate or resonate to the likenesses of a home based entrepreneur are made much easier by personally branding himself with the help of social media’s such as the Facebook, twitter, email marketing or one’s blog thus helping them to build their lists of contacts and share their business opportunities, in contrast to the earlier methods where the program was advertised to strangers, they then directing them to a corporate managed replicated website and hoping that a sale would be generated.
1) Being yourselves and the value you share with others are factors that make you attractive to other aspiring entrepreneurs. These are achieved by consistently learning and having some valuable skills to share. Also being well informed in areas of personal growth, business, internet marketing etc helps the cause. Helping others to grow by imparting the information and directing them to useful systems brings out the true leader in you.
2) Lead Capture page is something that makes marketing another attractive prospect. In other words, providing a simple one page website which includes free information, video tutorials, ebooks etc and also sharing the owner’s contact information such as the email, phone number, name etc to make others aware of who you are and what you want to market.
3) Autoresponder - An email service that enables you to set up a campaign and target it to people by providing valuable details that educate them, and also helps you to invite or either sell your product. It’s just like generating an auto pilot for you. The campaigning content should have all that the targeted audience need to know of the service.
4) Bio Page - Now this is a basic thing which helps other people to get to know more about you. It should be understood that basically people join people and not the products or the services. It’s through you, others get to know the program. Various social media’s such as Facebook, blogs or either posting related videos on you tube are a great way to build a relation with the prospects.
5) The Funded proposal is another great tool for attraction marketing. It can be said as a form of training or course program which you pay for small price by way of which your business could earn some cash and at the same time educating the masses. It could also be stated as an art of offering a low priced information product that is targeted to your niche and provides value to the prospects.
6) Primary business opportunity or product/ service: This is something where the long term money is at stake. They are available in various price points which provides the high margin commissions, recurring income, passive income etc. Your list could be further monetized by building either one or more of those valuable products.
7) Affiliate Marketing: This is where, you can offer the additional valuable products and services in your target niche by some simple email reviews or recommendations to your list. Low priced info products, high priced seminars, courses etc are few of the attributes of this affiliate marketing.
The above said are some of the productive tools required for attraction marketing. The mechanics and the sources regarding this varies but are simple. Particularly when it comes to home based businesses or network marketing, these facts are truly simple provided they are applied in the right manner.
The thing is quite simple. You take a simple message and communicating it with the masses. You and your sales will reach its heights if your marketing is more targeted by increasing your sales cycle.
“Would you like to learn how to use the internet to earn money from home”? People could answer either yes or no! If the answer is yes, you could take them to the lead capture page which offers them the free information in a step by step format of how to use the internet to make money at home.
Now how could you share that message:-
1) Paid Target Advertising: There are several methods that are fast enough, enabling you to share the message. One such productive form is the Paid Target Advertising. People who are on the look out for this kind of information will be always attracted to advertising related to this matter. There are various sources of effective advertising. Google adwords, Ezine marketing, pay per click marketing etc are some of the most productive ones. Banner advertising, classified ads, magazine ads etc are also quite effective.
2) Free Marketing: Marketing could be brought to its heights using the social media. With almost all the people using these media’s such as Facebook, twitter, blogs etc these days, marketing becomes much more easier and effective as they help to find, connect and build relationships with the people thus creating a targeted list of people to be invited to read your message.
Search engine optimization(SEO) is another great marketing tool. Publishing the content using the relevant keywords in blogs or in articles enables to place your content in areas where people are constantly seeking information. Similarly typing in the appropriate keywords in the search engines could help find your content quick as well.
Using these very effective promotional methods, the best possible results are guaranteed, also providing consistent target flow to your content. As a result when your content gets more and more attention from the public, they eventually would want to know more about you and your promotional items, which then leads then to your social media pages.
Next, the people need to be invited to your system or sales marketing. For this, your lead capture page has to be made use of . After being educated on the system from the sources and tutorials on that page, the interested prospects are directed to your sales.
Eventually people join in your system and they begin to develop or put together their own attraction marketing system and build the list in the same way as you did. Thus the Attraction Marketing system is very powerful which can be used to build any kind of home based or small business by making effective use of the social media. Internet marketing and direct response marketing principles.
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