With
skin care giants like Avon and Olay, how does a company selling botanically
based skin care products manage to make it on top? Most of its vegan products
are partially more expensive than other skin care products, but customers keep
buying them anyway. The answer, unsurprisingly, lies in the vegan principles,
center to Arbonne’s philosophy.
The
Science behind Arbonne Vegan Business
Skin Care’s Products
When
the president of Arbonne, claims that Arbonne is changing the face of the
skin care industry, she wasn’t lying. While every other company in the skin
care industry are selling products that are animal-tested, Arbonne has been
selling products that are botanically based and adheres to the principles of
veganism. The products are made of standardized botanicals and herbs and are
optimized with active components for optimal results.
The
vegan virtues of Arbonne in no way limit the range of products sold by Arbonne.
In fact, its glossary of products is among the most extensive in the industry.
They have products for anti-aging, radiance, hydration, aromatherapy, basics,
body care, skin care, weight loss, nutrition and a lot more. Skin care
collections are also released and updated. For instance, Arbonne’s Holiday ’09
collection features the Nature’s Scented Garden Star Jasmine Tuberose, Nature’s
Scented Garden Black Orchid Cassis, Pampermint and Shea Butter among many other
products.
Arbonne’s
botanical products are based on heavy research. In fact, it has its very own
AIRD—Arbonne Institute of Research and Development. With head scientist Piette
Bottiglieri, proprietary formulas for its products are researched and finalized
before they are finally released to the public.
Leveraging
Vegan Direct Sellers
The
products of Arbonne are sold through its network of Independent Consultants.
These consultants are subjected to a generous compensation plan. In fact, the
compensation of Arbonne Independent Consultants has been recognized as one of
the best and is based on the 2007 Independent Consultant Compensation Summary
(ICCS) Sheet. The Consultants’ job is to sell the products based on their own
creativity. Product demos and presentations are some of the methods that
Arbonne encourages in its Direct Selling business model.
What
makes Arbonne’s model effective is that it leverages the passion that exists
within people who believe in using botanically based products. This model is
perfect for consultants who are passionate about veganism and want to make
people understand that skin care doesn’t have to be at the expense of animal
safety.
Marketing Position
Arbonne
leaves so much creative control to its consultants that it lets them decide how
to sell their products. A Consultant Starter Kit is made available, for
consultants to understand the basic principles of Arbonne’s products and the
different ways by which the products can be sold. Business aids such as a
presentation flip chart, business tools brochure, a consultant manual, and
product samples are given to the direct sellers.
Instead
of loudly selling its products in its website http://yoursnaturally.MyArbonne.co.uk
Arbonne places vital information about
its products and its consultants. This strategy works because customers get informed,
and the decision on whether or not their vegan products should be bought is
left to them. And with the effective botanically based products of Arbonne,
many are convinced to buy from them?
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