The Journey Continues
Since venturing into network marketing I get so many people asking what is it, why do you do it, its just hard selling ect ect ect. So I have written, a little bit simplistic as it maybe, explaining what network marketing is for me, and as it is very early days for me I must explain that for me it is also a journey where the learning curve is steep and intriguing. I have met the most amazing people in my short time with Arbonne, I have made a million mistakes and learnt from them as well and I have succeeded where I never imagined I would. It has been the best and the worst and will continue to be both I am sure for some time to come. For me this is a journey I intend to embrace and enjoy every
moment.
The simplest explanation of network marketing is that it is
a method of marketing that utilises independent representatives to reach
potential customers that a company otherwise would not reach with traditional
online or offline marketing methods. After all we are all very good at recommending places and things we enjoy, in this case we are simply recommending a product or service which is in essence our own business.
In order to accomplish this, network marketing companies and
their associates recruit individuals I.E. “their sales force,” just like other
companies and franchises, have done for years, take for example the insurance
industry.
How often have you seen ads on television that use the term,
“Independent Insurance Agent or Associate?”
Yet, as we watch these advertisements we naturally assume
they are employees of the company, when in reality they are independent
business owners!
No doubt you have noticed as you have driven through your
neighbourhood many of these small businesses, they have signs and other
advertisements designed to draw your attention to them.
Yet, you will rarely see advertising from the approximately
13 million people who are either involved with direct selling, or in the
network marketing industry according to figures by the Direct Selling
Association (DSA).
There is distinct difference between us and them, in most
cases they are assigned an exclusive territory and therefore cannot market outside
of their assigned territory. Where as in network marketing in most cases, you
can market just about anywhere your company is established!
Why are companies willing to pay you to market for them…
…Why don’t they just utilise the Internet or other traditional
marketing methods?
It’s quite simple, they want access to your network, that is
your network of friends and family members! Today there are hundreds of
companies offering products and services. Many of these products and services
you recognise by their brand name!
The products and services you can market today cover
everything from Communication Services, Internet Access, Nutritional Products,
Weight Loss Programs, Water Filtration Systems, Financial Programs, Electrical
Power, Solar Power, just to name a few.
So why do they need us? Traditional marketing methods have
companies spending millions of dollars each year to market their products and
services.
They know that word-of-mouth marketing is a far more powerful and effective method of marketing, especially, when that message comes from those whom we know and trust!
And these companies are more than willing to pay you, to
communicate this message to your network of friends and family.
It is extremely important to understand that this method of
marketing is not about bugging your friends and family members, as many would
love for you to believe.
It is about your ability and skill to determine from those
individuals within your circle of influence who would be interested in the
products or services that your company has to offer…
… That information alone is one of the critical elements
that separates those who fail, from those who go on to become very successful!
And occasionally you might uncover a few individuals, who
also want to start a business!
I truly believe
Robert Kiyosaki summed it up nicely; it really is the business school for
people who like helping people!
If you want to call your own shots in life, if you’re
willing to get the education you will need to run a small business, if you
enjoy working with people, then network marketing just might be right kind of
business for you.
If on the other hand, you’re only in it for the money or you
just don’t like dealing with people well then…
… You’ll most likely end up failing!
Personally I’ve found running a network marketing business
to be a very rewarding. While it does give you the freedom from punching
someone else’s clock, now you’ll be punching your clock and will have to hold
yourself accountable! The effort and time you choose to put in is up to you and the results will reflect this, again this is not a get rich quick scheme, its not a too good to be true scam, its a business Your business, the product is simply the vehicle, ultimately the product is the same as the stock carried by your local store !!!
If your currently employed the training you’ll get from
having a network marketing business will give you a deeper appreciation of what
your employer has to deal with on a daily basis. You will also become a far
better communicator, someone who really listens and address the wants and needs
of others!
With the economy the way it is today, working from home
makes more sense then acquiring a second job in order to make ends meet. It has become the business of the 21st century. The results or lack of them are within your grasp.......
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